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Before the masterclass, there's one thing I'd recommend you do.
Most business owners walk into a session like The AI Reckoning carrying months, sometimes years, of accumulated AI baggage. Tools they half-use. Memories they've never audited. Documents the model is quietly working from that haven't been opened since 2024. Custom instructions written in ninety seconds and forgotten about.
The masterclass will give you the framework. But the framework only works if it's got somewhere clean to land.
Which is why I want to offer you something to do this week, before we meet.
Spring Clean Your AI · £27
Clean the tools. Give them context. Prompt them properly.
TELL ME MORESpring Clean Your AI is the practical companion to The AI Reckoning.
A self-paced training that walks you through exactly how to clean up what your AI is actually working from, before you start applying The ETHIQ Framework on top.
YES, I NEED THIS!
Most of what your AI produces isn't shaped by your prompt. It's shaped by what's underneath the prompt. The four leaks.
- Memory. What the tool has stored from previous sessions, often wrong, almost never audited.
- Instructions. The standing brief you gave the tool, usually written once and never updated.
- Documents. The files you've uploaded, including old brand guides and offers the model is quietly using for context.
- Conversations. The threads you keep replying in, with old context from six months ago still shaping today's outputs.
If any one of these four is out of date, the output suffers, regardless of how good your prompt is. For most business owners, at least two or three of them are running on information that's months out of date.
This training shows you exactly how to fix all four. Across ChatGPT, Claude, and Gemini.
What's inside
- The Four Leaks Framework. The diagnostic for understanding why your AI keeps getting it slightly wrong, and which of the four inputs is actually the problem.
- Tool-by-tool clean-up walkthroughs. Exactly what to audit, delete, archive, and update across ChatGPT (memory), Claude (project knowledge), and Gemini (Drive structure).
- The Master Business Document template. The seven-section brief your AI has been missing: business, audience, offers, voice and tone, content themes, goals, and your no-go list.
- The Brand Playbook template. The voice document that gives AI the how, where the Master Business Document gives it the what.
- Audience identifier GPT. Get clarity on who you're actually talking to
- The Five-Part Prompt Anatomy. Role, Context, Task, Constraints, Format. The structure that turns a vague ask into an on-brand output, every time.
- Bonus: Access to the custom AI app somewhere to do the work properly
Self-paced. Yours to keep. Roughly 90 minutes if you do it in one sitting, or break it across the week leading up to The AI Reckoning.
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Why this matters for the masterclass The AI Reckoning gives you the framework for evaluating every AI decision in your business. Spring Clean Your AI gives you a cleaned-up setup so that framework has somewhere to actually land. You'll get more out of the masterclass, and far more out of what comes after it, if you arrive with the noise already cleared. |
You'll receive instant access via email alongside your masterclass joining details. One payment. No subscription. Yours to keep.
