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What no one in the AI space is telling business owners - and why it matters more than any tool you've downloaded this year.
A free 60-minute masterclass with Hali Jafari, founder of ETHIQ AI.ย
Enter your details below to save your space on 23 June at 1pm BST.
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Everyone's talking about AI. Nobody's talking about what happens when it goes wrong.
The content in your feed right now is telling you to move faster. More tools. Better prompts. Automate everything you possibly can before your competitors do.
And underneath all of that, if you're honest, there's a quieter feeling.
A sense that you're piecing this together from the wrong sources. That you're making decisions about your business - about your clients' data, about your own voice, about your liability - without the foundation to make them properly.
That feeling is not imposter syndrome. It's information.
The AI regulation conversation is coming for every business in the UK. Not as a distant possibility. As a certainty. The same way GDPR came - and reshaped what every business owner needed to know and be able to prove.
This masterclass is the honest briefing I wish someone had given business owners before GDPR landed.
I'm not going to sell you a tool stack or a prompt library. I'm going to give you the framework that lets you evaluate every AI decision in your business - now and when the regulation arrives.
In 60 minutes, we're going to go through:
The three AI mistakes business owners are making right now that will become legally and commercially costly and how to spot them in your own setup before someone else does
What the EU AI Act and incoming UK AI regulation actually mean for small businesses and sole traders, in plain English, not legalese
Why "I didn't know" won't be an acceptable answer in the next 18 months
The ETHIQ Framework, including the Automate vs Protect question that should sit behind every AI decision you make
What a proper ethical AI foundation looks like, and the first step to building one
You will leave this session with more clarity about your current AI use than anything else you've attended this year. I promise you that.
SIGN ME UP โThis is for you if...
- You're a founder, freelancer, VA, or consultant who's using AI in your business
- You want to use AI confidently, not anxiouslyYou've got a vague sense that you're not quite doing this right - and you'd like to fix that
- You care about using AI ethically, not just efficiently
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This is NOT for you if...
- You want someone to validate moving fast without thinking
- You're looking for another tool recommendation
- You're not open to slowing down long enough to build something solid
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23 June at 1pm BST.
I'm Hali Jafari. I've spent years building AI systems for business owners - real businesses, real clients, real consequences when the foundations aren't right.
I've seen a company director put sensitive client data through a public AI model because nobody had told her the risk. I've seen founders automate the very things that made their business human. I've talked clients out of decisions that would have cost them commercially and legally.
ETHIQ AI is the UK's first CPD-accredited AI certification suite built specifically for business owners. Not for tech teams. Not for developers. For founders, practitioners, and organisations who need to use AI properly.
The AI Reckoning is where it starts. Free. No catch. Just the conversation the industry isn't having.
YES, I'M IN โ
