What this course is
- No technical background required, no coding, no prior AI training
- Real frameworks you apply immediately - not tool tutorials
- End-of-module knowledge tests throughout
- Culminating Capstone Portfolio Assessment - real work, not just theory
- Self-paced online with live cohort Q&A
Sound familiar?
You’re not anti-AI. You get it. You’re probably using it already. But there’s a gap between dabbling and doing this properly - and you feel it every time you:
✅ Can’t explain what you’re doing or why it’s safe. A client asks how you’re using AI in their project and you fumble. Not because you’re doing anything wrong - but because you’ve never had a proper framework for it.
✅ Spend hours prompting and still get mediocre results. There’s no system. You know people who get AI to do incredible things and you’re not sure what they know that you don’t.
✅ Can’t confidently charge for AI work. You feel like you should be offering AI services to clients - but you don’t have the credential or the confidence to back it up.
✅ Worry you’re missing something on ethics or compliance. Data, bias, disclosure, accountability - you know these things matter but you’ve never properly worked through them.
✅ Watch less-qualified people build credibility you don’t have yet. People with fewer skills are packaging themselves as AI experts. Meanwhile, you’re doing serious work with nothing to show for it professionally.
The problem isn’t that you’re not good enough. The problem is you don’t yet have the structure, the language, or the credential to match what you’re already capable of. That’s what this course fixes.
By the end of this course, you will be able to:
- Explain AI capability, risk, and ethics clearly - to anyone, without the jargon
- Apply a rigorous ethical framework to every AI decision in your business
- Decide with confidence what to automate and what must stay human - and explain why
- Build custom GPTs and AI assistants for clients - no coding needed
- Run a professional client discovery session and produce a full AI brief
- Price, package, and propose AI services with confidence - and win the work
- Market your AI practice with genuine credibility and a clear point of difference
- Produce a practitioner portfolio fit to show clients and employers.
JOIN NOW
Built for professionals. Not engineers.
This course was designed for people who already work - in their own business or inside an organisation and want to integrate AI with commercial confidence and ethical seriousness.
⇨ Founders & Solo Business Owners. You’re running your business with AI already creeping in. This gives you the framework, the confidence, and the credential to do it right - and charge accordingly.
⇨ Consultants, Coaches & Freelancers. You want to add AI delivery to your offer. Not as a gimmick - as a serious, billable, professionally anchored service that clients trust.
⇨ VAs, PMs & Operations Professionals. This course gives you the strategic layer that turns your AI knowledge into something you can formalise, package, and sell.
⇨ HR, L&D & In-House Teams. You’re responsible for how AI enters your organisation. This course gives you the governance language, ethical frameworks, and implementation tools to lead that responsibly.
⇨ Charity & Social Enterprise Professionals. You work in mission-driven spaces where getting AI right really matters. This course was built with your sector’s values front and centre.
⇨ Professionals in Regulated Sectors. Legal, finance, healthcare, education - you need a defensible, documented AI practice. The ETHIQ AI frameworks are built for exactly this level of accountability.
No coding, no technical background, no prior AI training required. Entry requirements: NONE
JOIN NOW
What you’ll study
12 modules, each with video lessons, written support materials, and an end-of-module knowledge test. Then a Certified Practitioner Final Examination, followed by the Practitioner Capstone Portfolio - where you put everything together in one real, end-to-end engagement.
Self-paced online · 12 weeks approx. 2 hrs per week
What do we cover inside the 12 Modules
MODULE 03
What to Automate vs Protect
The Automate vs Protect Matrix. Know exactly which tasks belong with AI, which must stay human, and how to justify every decision.
MODULE 01
What AI Actually Is, and Why It Matters
Cut through the noise. Understand LLMs, generative AI, and why AI literacy is now a baseline professional competency - including EU AI Act Article 4.
MODULE 02
The Ethics of AI in Business
The ETHIQ AI Ethical Decision Framework in full. Bias, opacity, accountability, human oversight - built into your practice from day one.
MODULE 04
Choosing the Right Tools
A durable evaluation framework for any AI tool, ethical, practical, security, and commercial criteria. Never get dazzled by hype again.
MODULE 05
Prompting with Purpose
The ETHIQ AI Prompt Anatomy method. Write prompts that produce reliable, professional, high-quality outputs, every time.
MODULE 06
From User to Practitioner
The mindset and identity shift that separates those who use AI from those who build with it for clients. What it actually means to call yourself an AI practitioner.
MODULE 07
Client Discovery & AI Briefing
A 42-question discovery framework across 7 domains. Run a structured client session. Produce a professional AI brief. Know what you’re building before you build it.
MODULE 08
Workflow Design & Automation
As-is and to-be workflow mapping. Design AI-enhanced systems that are human-centred, practically sound, and client-ready.
MODULE 09
Building GPTs, Skills & AI Assistants for Clients
Scope, configure, test, document, and deliver a custom AI assistant. No coding. Full QA framework included. This is the build module.
MODULE 10
Ethical Delivery & Client Handover
The ETHIQ AI Handover Pack standard. How to hand over AI work with integrity - documentation, training, and closing an engagement properly.
MODULE 11
Pricing, Positioning & Proposals
Value-based pricing for AI services. Three-tier service packaging. Proposal writing that wins work. Using your certification as a positioning tool.
MODULE 12
Marketing Your AI Practice
Position your AI work with credibility and consistency. Build a clear point of difference in a noisy market. Show up professionally online and off.
FINAL EXAM
Certified Practitioner Final Examination
At the end of the 12 modules, you sit the Final Examination - a structured assessment of your knowledge across the full course before progressing to the Capstone.
MODULE 13
Practitioner Capstone, Portfolio Project & Assessment
The culminating assessment. You take a real client engagement - or your own business - end-to-end and document it to acceptable standards.
This is the work you show to clients, employers, and the professional world. It covers:
- Client Discovery Brief - completed AI project brief from a structured discovery session
- Workflow Design - as-is and to-be workflow maps with written rationale
- Built AI Assistant custom GPT with scoping canvas, system prompt, and QA testing log
- Delivery Documentation - client-facing user guide and maintenance notes
- Professional Proposal - scoped proposal with pricing, timeline, and deliverables
- Reflection - honest, evidenced reflection on judgement, decisions, and growth
PASS MARK: 80% · DISTINCTION: 90%+ · ONE RESUBMISSION OPPORTUNITY
YES, I'M IN!Seven proprietary frameworks, yours to use forever.
Other AI courses teach you tools. Tools change every few months. We teach you frameworks - durable, rigorous thinking systems you apply to any tool, any project, any client situation.
ETHIQ AI Ethical Decision Framework your ethical operating system, applied from Module 2 onwards to every decision
Automate vs Protect Matrix, ends the guesswork about what AI should and shouldn’t touch
Tool Evaluation Framework, evaluate any AI tool against its actual merits, not its marketing
ETHIQ AI Prompt Anatomy, a repeatable prompting method that produces professional output every time
Discovery & Brief Templates, a 42-question framework across 7 domains
Workflow Design Template, structure your as-is and to-be mapping for any client
Handover Pack Standard, professional AI delivery documentation to a defined, defensible standard
Built by a practitioner, for practitioners.
Hali Jafari
Founder, ETHIQ AI
I built ETHIQ AI because I kept seeing the same thing: intelligent, capable professionals integrating AI into their work without the frameworks, the ethical grounding, or the language to do it well or to get properly paid for it.
ETHIQ AI’s AI Certified Practitioner Programme is built from real client work. The frameworks in it are the ones I use. The discovery questions are the ones I ask. The ethical decision process is the one I apply every single day. This isn’t theory polished up and packaged, it’s a working practitioner’s toolkit turned into a structured qualification.
My job isn’t to make you sound like you know about AI. It’s to make sure you actually do and that you can prove it to anyone who asks.
SIGN UP TODAY
Your Exclusive bonuses
(The beta offer valid between 23rd–30th June only
Beta Programme £997 (→ £1997 after the 30th June)
JOIN THE BETA ROUND
Add A Team Member
Add a VA / Admin / Tech Support seat for £497, half price (→ £997 after)
In Person Day
First 5 buyers: a seat at the AI Confidence & Confidentiality July in-person day, worth £997
PIF Bonus
A place on Vibe Through Summer Sprint, build a working, deployable app across August, ready for your September launch worth £297
I do this for a living. Business strategy, revenue architecture, building systems for other people's businesses. I thought my AI use was pretty solid.
Hali showed me exactly where actually it wasn't.
There's a difference between using AI and using AI well - and Hali has a way of making you see that gap without making you feel stupid for not seeing it sooner.
If you think you've got it handled, this is exactly the programme you need.
Charlotte Wibberley, Revenue Architect
I had no clue what I didn’t know and now I know a little bit. I know that Hali is going to teach me more and be my teacher forever more when it comes to AI. No wonder I was getting frustrated with the slop that it was turning out, there was a whole lot of slop in the background that I didn’t know anything about. Hali stopped me from making mistakes in my business using AI and she didn’t make me feel like a knob while she did it. She is my AI guru and you’re gunna need to listen to her.
Holly Matthews, former TV actress, award winning author and unleasher of your weird
If you want to bring your VA, team member or tech expert with you, you can add this at checkout or you can message us at [email protected].
Our commitment to you
If you complete the course and feel it hasn’t delivered on what’s promised, contact us within 14 days of completing your Capstone and we’ll work with you to make it right. We stand behind the standard of what we teach.
Questions before you enrol?
Do I need any technical background or coding knowledge?
How long will it take to complete?
What is the assessment like? Is it an exam?
What are the knowledge tests after each module?
Will this course stay relevant as AI tools change?
Is there any live support?
What happens if I don’t pass?
Stop using AI. Start practising it.
ETHIQ AI’s CPD Certified AI Certified Practitioner Programme is for the professionals who want to do this properly, with credibility, with integrity, and with a qualification that proves it.
Questions? Email [email protected]
