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AI UseĀ Policy

We build AI for a living, and we hold ourselves to the standard we set for our clients. This is the plain version of how we use AI in our work, on this website, and with your data.

Last updated June 2026 Ā  Ā· Ā  Applies to ethiqai.co.uk

  1. Our commitment

ETHIQ AI exists to help businesses use AI ethically and well. That only means something if we do it ourselves, so this page is the honest account of our own practice. If anything here is ever out of step with how we actually work, we want to know.

  1. How we use AI in our work

We use AI tools to research, draft, design, and build. It lets us deliver faster and to a higher standard, and it is part of why our work is good. A person is always responsible for what we produce, and we review and edit AI output before it reaches you. AI speeds our work. It does not replace our judgement.

  1. How we use AI on this website

Where you interact with an AI assistant or chatbot on this site, we tell you. Where content has been produced wholly or in part with AI and the distinction matters to you, we are open about it rather than quiet.

  1. Your data

We never put your personal or confidential information into AI tools that are not approved for it. We process personal data in line with UK data protection law, including the Data (Use and Access) Act 2025 and the Data Protection Act 2018. How we handle your data in full is set out in our Privacy Policy at https://www.ethiqai.co.uk/privacy-policy

  1. Human oversight and accountability

A named person is accountable for any AI-assisted work we deliver. We keep a human in the loop for anything that affects you, and we do not let AI make decisions about people on its own. When AI gets something wrong, the responsibility is ours, not the tool's.

  1. Accuracy and honesty

AI can be confidently wrong. We check AI output before we rely on it, we do not present it as fact without verifying it, and we will tell you where something is uncertain rather than dress it up as settled.

  1. Transparency and labelling

Where we publish AI-generated or AI-edited content and the distinction matters, we label it. We apply this as good practice, in line with the direction of emerging rules such as the EU AI Act's content-transparency standard, which begins to apply from December 2026.

AI should serve people, not the other way around. We automate what should be automated, and we protect what should be protected.

  1. Questions

If you want to know more about how we use AI, or you have a concern, contact us at [email protected]. We review this policy regularly and update it as our practice and the law evolve.

ETHIQ AI

This statement reflects our own use of AI. It is not legal advice. Last reviewed June 2026.